chuvaness

I can't wait for 2008! I'm going to leave the fashion world, not as a consumer but as a retailer. I'm getting to that age where I just want to make fashion decisions for myself, and not customers.

The idea to enter another business came up when my husband and I felt that we wanted to have something we could run on our own as a couple, that we could eventually pass down to our kids.

Since my husband has been in the food industry for decades, we started thinking of an exciting food concept to introduce to the Philippines.
We traveled around Asia for ideas and tried to get a franchise in Singapore and Vietnam which did not work out.

Then one day I came upon Pam Pastor's post about her trip to Japan.

This prompted me to write about Pepper Lunch which my family loved after trying in Singapore.
But it was really this comment that made me go to the Pepper Lunch site and see the Franchise button which wasn't there before.
I clicked on it and showed it to my husband. Wrote an email immediately and got a response right away. More emails later, we were on a trip to Singapore for an interview with the Suntory Group that owns it. (That's why I was obsessing about being corporate!)

Then the Suntory people came here and surveyed the malls. They loved Rockwell. So do we.

Recently we were invited to the opening of the newest Pepper Lunch at Bangkok's Central World.

From there we signed our Master Franchise Agreement. My husband and I now hold the Territory Franchise for Pepper Lunch Philippines. (Ok, you wanted to see me corporate, here it is!)

Team Pepper Lunch: Jeroen with Suntory F&B International's Kotaru Suzuki (L) and Eiji Kamada (R).


We will open in Rockwell around April 2008 at the Concourse or "food court" level at the Shakey's site, right in front of the supermarket. Watch this to get an idea...

This is the original fast steak concept from Japan, not to be confused with this copycat place in TriNoma (no offense).
So please come and taste Pepper Lunch next year! I know you'll love it. And if you don't eat meat, we have salmon and some kickass salads (not in photo). Price are in Singapore $$.



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