To celebrate more than 80 years of quality craftsmanship, Florentine label Salvatore Ferragamo brings to Manila a replica of its iconic wedge—one of the most famous fashion inventions of the 1930s.
The memorabilia will be on display at the Greenbelt 4 Lobby for the whole month of September.
The cork wedge, which has become the most recognizable Ferragamo symbol, has generated a number of new models over the years. “I started working with bits of Sardinian cork,” wrote Salvatore, “pressing it, gluing it, fixing and finishing it till the space between sole and heel was filled up.”
The Duchessa Visconti di Modrone had the honor of owning the first pair. Within a few weeks it became Ferragamo’s most popular shoe. This wedge inspired Ferragamo to create many variants of the shoe by playing around with its platform and heel.
Since the 1920’s Salvatore Ferragamo has been an international leader in women’s footwear design and production due to its fine craftsmanship. Get a chance to appreciate and understand how the shoes are made through a live demonstration by an Italian craftsman in the Salvatore Ferragamo store at Greenbelt 4.
In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc. (SSI) with stores at Rockwell, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Center and Rustan’s Ayala Cebu.